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Opinion: The Mercedes-Maybach GLS must stand out to convince wealthy buyers

Opinion: The Mercedes-Maybach GLS must stand out to convince wealthy buyers

https://www.autocar.co.uk/opinion/new-cars/opinion-mercedes-maybach-gls-must-stand-out-convince-wealthy-buyers

Mercedes-Benz GLS

The Mercedes-Benz GLS will form the base for the Maybach version

With rivals from brands as elusive as Bentley and Rolls-Royce, Maybach’s SUV can’t just be a posh GLS

Historically, one of Maybach’s weak points has been tasteless, unremarkable styling.

Recent, pretty concepts, the Maybach 6 coupé and cabriolet, show scope for something far better but, given the Maybach 9 is likely to be a mildly altered version of the standard GLS, it’s unlikely to win over those looking for a luxury SUV that stands out.

Although it makes sense for Mercedes to branch out into the ultra-high end, it has plenty to prove before gaining the credibility of a Bentley Bentayga or Range Rover. Good engineering is hopefully a given but, even so, affluent consumers will need to be convinced that this car will have the edge over its rivals, many of which possess greater badge appeal. 


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via Autocar RSS Feed https://www.autocar.co.uk/

March 15, 2018 at 02:47AM
https://www.autocar.co.uk/sites/autocar.co.uk/files/styles/car_review_image_190/public/images/car-reviews/first-drives/legacy/mercedes-benz-gls.jpg

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