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Hyundai sharpens social media tools to target buyers for 2018 Sonata

Hyundai sharpens social media tools to target buyers for 2018 Sonata

http://www.autonews.com/article/20181110/RETAIL01/181119991/hyundai-sonata-eyeview-target-marketing

For a video campaign to promote the 2018 Sonata, Hyundai couldn’t go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.

Car News

via Automotive News Breaking News Feed http://www.autonews.com

November 10, 2018 at 07:07AM
http://www.autonews.com/apps/pbcsi.dll/storyimage/ca/20181110/RETAIL01/181119991/AR/0/AR-181119991.jpg?cci_ts=20181109224131

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