Is VR a game changer for the auto industry?
From automotive engineering and styling to marketing and retail, Virtual Reality (VR) continues to surprise and delight. Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-launched car in any configuration using a VR headset. To learn more, we caught up with Joseph Artgole, associate marketing director, ZeroLight, a specialist in 3D visualisations.
via Automotive news and comment – from just-auto.com https://www.just-auto.com
December 6, 2018 at 01:02PM