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Is VR a game changer for the auto industry?

Is VR a game changer for the auto industry?

https://www.just-auto.com/interview/is-vr-a-game-changer-for-the-auto-industry_id186014.aspx?utm_source=article-feed&utm_medium=rss-feed&utm_campaign=rss-feed



From automotive engineering and styling to marketing and retail, Virtual Reality (VR) continues to surprise and delight. Forget glossy brochures and the pantomime of buying a new car. Game software and wearable technology is changing the way we shop. Consumers in shopping centres or sitting at home can now visualise their next yet-to-launched car in any configuration using a VR headset. To learn more, we caught up with Joseph Artgole, associate marketing director, ZeroLight, a specialist in 3D visualisations.








Car News

via Automotive news and comment – from just-auto.com https://www.just-auto.com

December 6, 2018 at 01:02PM

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